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About UNEP
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United Nations Environment Programme
Division of Technology, Industry and Economics
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Newsletter and Technical Publications

<The Councillor as Guardian of the Environment>

An Essay and Workshop for Local Elected Leaders on Environmental Governance
with Emphasis on Adopting Environmentally Sound Technologies (ESTs)
- Training for Elected Leadership -


Part I - Essay on the Councillor as Guardian of the Environment
- ESSAY -
Man did not weave the web of life, he is merely a strand in it. Whatever he does
to the web he does to himself. Chief Seattle, Native American Leader, 1857.

Definition and Summary

D. Tactics, Strategies and Approaches for Sustainable Development

2. PARTNERS AND COALITIONS

The next drawer in your toolbox is something we are calling Partners and Coalitions. We will be using the terms partners and coalitions to describe different kinds of "guardian" relationships. Perhaps a word or two about what we mean by these terms would be useful.

Partners most commonly describe our effort to team up with one other person or organization to accomplish a goal, or perform a task. Partner is also a nautical term meaning "one of the heavy timbers that strengthen a ship's deck to support a mast" (Webster's Dictionary). The term, in this context, is also appropriate as a metaphor for strengthening communities in their voyage through time.

Coalitions we perceive as collections of like-minded people, organizations or institutions that come together to perform tasks, accomplish goals. Or, as Webster's Dictionary informs us, "a temporary alliance of distinct parties, persons or states for joint action." More specifically, these tools, partners and coalitions, are helpful in:

  • building problem solving relationships;
  • expanding the understanding of, and commitment to, your community's vision of sustainable development; and
  • sharing the responsibility to assure that the vision becomes reality.

Potential partners in sustainable development are everywhere. The following examples point out the potential for involving new partners and forming new coalitions. The first is about private contributions to community awareness and the second, failure to include critical partners in community problem-solving ventures.

First, the Good News

Many private sector organizations have seen the need to increase awareness of environmental problems and opportunities among their employees and their customers. If you remember, we talked about the importance of awareness as a tool in the first drawer of the toolbox. Now, we are suggesting a direct relationship between the Awareness tool and the Partners and Coalitions tool. Have you ever tried to tighten a nut on a bolt and the bolt kept turning? When you applied the second wrench, the task became much easier. So it is with managing the kinds of sustainable development you want for your community. Some examples of environmental awareness efforts carried out by large private corporations (some of which might even have operations located in your community) are:

  • Private Sector Contributions to Awareness and
  • Potential Coalition Building
General Electric, the old line multinational corporation with over 200,000 employees worldwide, has said it wants to move from being reactive to environmental problems their manufacturing processes create to prevention - keeping them from happening in the first place. To make this shift in emphasis, GE required every plant manager to attend two-day environmental awareness workshops that highlight their environmental responsibilities.

Five electronic companies, Grundig, Loewe, Nokia, Philips and Thompson, in cooeration with an eco-institute, initiated an awareness campaign on how many out of more than 2000 elements of a TV-set are recyclable. This was to improve the re-use rate of such elements.

Ford Motor Company has a programme called, Wildlife at Work, that demonstrated sustainable development and the potential for compatibility between industry and the environment.

Daimler-Benz, after testing "industry plants," raises awareness of caremakers on utilizing reproduceable and biodegradable raw materials such as natural fibres, sisal, and rape-oil instead of plastics or fossil fuels.9

 

Reflection

Are you surprised that some of the major multinational corporations are so committed to helping keep the environment healthy? And, that they fund environmental awareness programmes from their own budgets? Here is a test of your own awareness. Take a few minutes and record in the following box those efforts you are aware of that increase awareness about environmental concerns and the need for sustainable development in your community. Are there large corporations or small private businesses in your city that have environmental awareness programmes for their employees, or perhaps implement endeavors to create greater environmental awareness among their customers? You might also want to jot down a note or two to remind yourself to personally thank them and to determine if their programmes can be expanded to reach more citizens.

Here are some environmental awareness programmes currently being implemented in my community (either by our local government or others):

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Here are some actions I plan to take to acknowledge these contributions and to explore ways in which they might be expanded:
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Now, the Bad News

Some organizations never take the tools out of their toolbox when it comes to promoting and managing the processes of sustainable development. The following is a description of how the lack of awareness and vision and the unwillingness to reach out to build problem solving relationships, by the world's largest Integrated Food for Work (IFFW) Programme in the 1980's, had adverse ecological, environmental and economic consequences to numerous rural communities in Bangladesh.

Good Intentions Gone Awry

Between 1980 and 1987, the production of food from the aquaculture of Bangladesh's vast flood plain dropped by more than 20%. In a report on the environmental impact of donor assisted infrastructure projects in Bangladesh during that time, some of the blame was placed at the feet of the world's largest food for work programme. "The IFFW programme has affected the Bangladeshi environment negatively and by doing so threatens to reverse its gains in economic development. Increased flooding, agricultural land loss and diminishing numbers and species of fish are some of the significant adverse environmental impacts" of the programme.

The IFFW programme, in its efforts to provide work and food for the villagers, ignored the environmental consequences of the manner in which the contributions were carried out. Projects that were designed to rehabilitate roads and excavate canals ended up blocking waterways and removing top soil and vegetation. The report admonished the project supervisors to "talk to the fishermen in the villages...if there are no professional fishermen, talk to those villagers who often fish for sustaining their household...they will know which route fish generally take during the flood."10

There is a positive lesson to be learned from the Bangladesh experience. It is the importance of establishing an open dialogue with those who are or will be affected by programmes and activities you may be implementing on their behalf. In this situation there were early signs of impending environmental consequences, but they were ignored for years. The villagers, unfortunately, were caught in the middle of a difficult situation, one of exchanging future sustainable aquaculture opportunities for an immediate source of food. When your children are hungry, the motivation to secure the future of your trade (i.e., support efforts in sustainable development) is greatly diminished. The results in the Bengal Delta could have been altered substantially by greater involvement of local governments and their constituents in the on-going decision making process. There were viable alternatives that would have achieved the food for work program objectives while concurrently supporting the implementation of environmentally sound technologies. Program officials could have "talked to the fishermen" and others, involving them in honest and collaborative decision making and problem solving discussions. Not after the damage is done, but before actions are taken.

Who are Stakeholders?

The concept of stakeholders can be a useful addition to our toolbox and one you should be thinking about using as you perform your role as Guardian of the Environment. It is also valuable when you assume the roles of Enabler, Facilitator and Negotiator. The concept of stakeholder is one of those multi-purpose tools, like the screwdriver.

While there are many ways to describe who the stakeholders might be in any given situation, we like John Bryson's definition. He says a stakeholder is "any person, group or organization that can place a claim on an organization's attention, resources, or output, or is affected by that output."11

At the request of delegations of some countries at the Habitat II Conference in Istanbul, the word "stakeholders" has been replaced by "interested parties." While we are sensitive to this change in terminology, we have decided to stay with the term stakeholders for the following reasons: Having a stake in a public decision is qualitatively different than being an interested party in the decision.

While the difference may be challenged as merely semantic, we believe tough decisions about sustainable economic development and environmental preservation will require individuals, groups of individuals, organizations and institutions to uphold and sustain their commitment to these principles overtime. On the other side will be those with a "stake" in different perspectives and ideas about what is beneficial for the community. The role of Guardian of the Environment is clearly an advocacy position concerned with long-term consequences of the kind we have been discussing. When difficult public decisions are required, you can be assured that those with economic, political and environmental stakes in the outcome will be at the front of the line. Interested parties certainly - but also vested interests who are prepared to "stake their claim".

One role of the Guardian of the Environment is to convert "interested parties" who meet the Bryson criteria into stakeholders. Joseph Coates and Ashok Jain identify a wide range of benefits to be derived from bringing stakeholders together. We've included some in the following list to illustrate what public participation can accomplish.12

  • inform
  • bring interested parties together
  • evoke opinion and judgment
  • encourage dialogue and exploration
  • seek advice
  • establish channels of communication
  • promote better understanding of problems, causes, impacts and options
  • provide a vent for hostile, vocal, or strongly concerned publics
  • add credibility to a plan
  • improve quality of a plan
  • supplement staff capabilities, e.g., through training and use of experts
  • build a constituency for new or alternative technology
  • identify interested parties
  • reduce alienation
  • promote more effective decision making
  • provide models of participation for others to follow
  • legitimate public participation for agencies
  • illustrate new or alternative techniques for participation
  • promote cooperation
  • promote community power
  • make decisions
  • share authority
  • control projects and policies
  • bring about changes in behaviour

Essaouira, Morocco Reaps the Bounty of Stakeholder Involvement

Essaouira, Morocco is blessed with an attractive natural environment, sitting on the edge of the Atlantic Ocean with river wetlands to the south and a dune forest that embraces the community to the east and north. Founded in 1760, the community also has a rich cultural heritage. In spite of these valuable assets, all is not well in Essaouira. The fishing industry is in decline and tourism is often problematic as a stable economic anchor. Moreover, the town's natural environment and cultural heritage are under siege.

These troubling trends prompted the leaders in the municipality and province to undertake the Localising Agenda 21 (LA21) process under the guidance of UNCHS (Habitat). LA 21 is a comprehensive approach to community planning and problem solving that brings together a cross section of stakeholders who are capable of advancing, and on occasion blocking, a forward looking programme of urban development and environmental protection that is sustainable over time. (It is one of those "soft technologies" we will be saying more about as an initial intervention tool to bring about environmental management changes at the community level.) One of the first steps undertaken by the stakeholders in Essaouira was to hold a Consultation Workshop; a consensus building event designed to reach agreement on a common plan of action. It included a shared, integrated vision of the community's future; priority action steps that would move them toward that vision; and, a decision making structure to assure implementation of the plan.

The shared vision of Essaouira's future includes a culturally and economically vibrant, but physically contained, community that will attract visitors to enjoy their artistic traditions within the old Medina, complemented by the creation of an institute for arts and handicrafts. To achieve the vision, community leaders will employ a variety of environmentally sound technologies including: institutional strengthening, training, planning support, rehabilitation, environmental protection, infrastructure improvement and employment generation.

Among the results to be achieved as a result of the action planning process are: protection of the nearby river outlet as a natural wetlands site; limitation of further housing development in the forest dunes; improvement of the environmental quality of new housing estates; restoration of the town wall between the Mellah and the ocean; and, implementation of a greening programme in collaboration with local NGOs.13

If you have any doubt about the power and wisdom of bringing key stakeholders together to help in your elected leadership role as Guardian of the Environment, we suggest you plan to visit Essaouira and see the results firsthand. If that's not convenient, contact the Localising Agenda 21 staff of UNCHS (Habitat) for more information.
Postscript:
Earlier in this discussion of partners and coalitions, we listed over twenty benefits
to be derived by bringing stakeholders together to plan and problem solve on
behalf of their community. In the case of Essaouira, over half of these benefits
were achieved in the planning and conduct of the initial Consultative Workshop.

 

If you apply broad definitions of stakeholders, you will soon realize they involve people and institutions who are often far beyond the organizational boundaries of your local government institution and the physical boundaries of your community. Earlier we described local self-governance as the keystone for environmentally sound development, recognizing the potential powers of persuasion and action that are vested in open, democratic institutions at the local level. Webster's Dictionary tells us that "a keystone is something on which associated things depend for support."

As Guardians of the Environment, councillors can become keystones for change by supplying capacity for action (the enabling role) to the myriad of individuals, groups and organizations (stakeholders) that make up your community. Some examples of potential stakeholders (partners to mobilize and coalitions to form) that you can call on and ways you might get them involved in your efforts to guard the environment:

  • school children: help them learn new ways to conserve energy and preserve the natural beauty of the community.
  • small manufacturing plants: work with them to find safer alternatives to handling toxic wastes.
  • civic clubs: garner their support to help the council adopt new environmental policies.
  • multinational corporations: draw on them as a possible source of new ideas and commitment to sustainable development. (There is growing awareness on the part of many multinational institutions that the use of environmentally sound technologies, for example, is not only being a good neighbor, it is good for business).
  • small and medium size enterprises (SMEs): encourage them to adopt environmentally sound technologies that have become mainstream operational strategies in multinational corporations (as successfully practiced in Asia through promotion of the Asia Pacific Technology Transfer Centre of the Economic and Social Commission for Asia and the Pacific).
  • colleges and universities: seek their involvement in assessing the consequences of adopting new environmental technologies.
  • low income housing associations: collaborate to find ways to generate jobs from neighborhood recycling programmes.
  • commercial businesses: help them obtain financial assistance to retrofit inefficient and energy wasting heating, ventilating and lighting systems in the central business district.

Stakeholders can involve just about everyone in your community. The challenge is to mobilize their strengths and resources to help you and other councillors in your role as environmental guardians. Before going on to the next drawer in our toolbox (the one with the assessment tools), we want to share a successful experience one councillor had in mobilizing partners and stakeholders, and forming coalitions, to carry out the role of Guardian of the Environment.

One Coucillor, a Few Strategic Coalitions and Many Stakeholders

Cities in developing countries are experiencing unprecedented and unplanned growth, putting pressure on the delivery of basic services, such as waste management, which in turn, more often than not, run afoul of the environment. Quito, Ecuador is not immune from these modern day urban maladies.To counter these adverse affects, Quito established a Neighborhood Recycling Programme designed to establish waste collection services in low income neighborhoods, strengthen neighborhood organizations and provide a modicum of local employment.

The recycling programme began as an experimental project initiated by City Councillor Roque Sevilla and facilitated (another of those councillor roles) by him and his assistant. The first step was awareness by Sevilla of the need to clean the ravines and streets in his neighborhood of garbage and other waste materials. By reaching out and involving citizens in the neighborhood (key stakeholders) his efforts ultimately served as a model for establishing neighborhood recycling programmes in a number of low income areas of the city. The programme encompasses environmental, social and economic development goals demonstrating the cross cutting nature of many of the opportunities to engage in environmentally sound technologies, however limited their scope might be. The neighborhoods participating in the recycling services. These neighborhood enterprises collect cardboard, mixed paper, newsprint, glass, metals and plastics, all materials that are recyclable and in demand by brokers and users of secondary materials. The proceeds from thesale of these recyclables is used to fund other neighborhood improvement projects.

There was an emphasis on building coalitions and partnerships, of engaging an ever widening circle of stakeholders in the programme. While the project was the vision of one councillor, he quickly involved his neighbors and then other key elected officials and municipal officers to gain the necessary support and resources to put the programme in place. The programme has demonstrated that community participation can help municipalities mobilize resources and expertise within local communities to design and implement appropriate service delivery strategies that foster sustainable approaches to social and economic development.

To summarize, Councillor Sevilla and his assistant demonstrated their ability to manage change in their neighborhood. Their efforts utilized many of the tools we have been discussing: awareness, vision, partners, coalitions, stakeholders and the importance of reaching out to others in initiating and implementing sustainable development efforts, however small. There is one other point we would like to emphasize. Remember our earlier discussion about the need to conceptualize before you begin to en-vision what you might want as a future result. In the case study about Quito's recycling programme, the author says the decentralization process "generated new ways of conceptualizing service delivery and has created a climate in which senior municipal officials are receptive to innovation."14

 

Reflection

1. Who are the major stakeholders you and your councillor colleagues rely on now to address development-environment concerns? Who else do you believe should be involved?

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2. What are their principal interests in the development-environment dialogue?

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3. What do you, as a Guardian of the Environment, want or need from these key stakeholders?

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4. How can you achieve the results you want or need, working with these stakeholders?

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The Importance of Transparency and Openness

Before putting these tools back in the toolbox and reaching for our assessment tool, we want to make a final observation. To reinforce our point we will call on a major stakeholder as our witness. When we begin to involve partners and build coalitions for sustainable development, we must also be aware (this tool keeps reappearing!) of the importance of transparency [disclosure] and openness in developing problem solving relationships. The International Finance Corporation (IFC), the private investment arm of the World Bank Group, recently made an announcement that it would "increase transparency and public access to information as part of a strengthened effort to ensure that the views of local communities and environmental considerations are factored into project design and investment decision making."15 The announcement goes on to stress the importance of consulting with the people likely to be affected by projects that have significant environmental impact. One wonders how many large development schemes (by the World Bank Group and other major investment institutions) would have been done differently, or even initiated over the past few decades, if policies of increased transparency and public access to information had been the norm.

Involving partners and building coalitions in development requires a high level of transparency and openness if the new relationships are to be productive. And, this means greater opportunities to test the long term viability and sustainability of new investments with those who will be left with the consequences when the investment bankers move on. One of the "key improvements" in the IFC disclosure policy is:making environmental assessments publicly available as soon as possible in the project's appraisal stage. This suggests disclosure happens after the assessment has been done. We are, of course, advocating that the assessment process is strengthened when it involves the key stakeholders. If you recall, they are the people with information, with authority and resources to act, and those who will be affected by what happens.

While experts are often loath to open their decisions to public scrutiny and input from the "less informed," the world is strewn with environmentally unsafe investments and unsustainable development programmes. Involving partners and building coalitions are important tools to councillors for closing the gap that often exists between economic development decisions and environmentally sound decisions. Central to better decision making through the involvement of others are norms of transparency and openness. Let the sun shine in!

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