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United Nations Environment Programme
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Newsletter and Technical Publications

<The Councillor as Guardian of the Environment>

An Essay and Workshop for Local Elected Leaders on Environmental Governance
with Emphasis on Adopting Environmentally Sound Technologies (ESTs)
- Training for Elected Leadership -


Part II - Workshop on the Councillor as Guardian of the Environment
- WORKSHOP -

WORKSHOP COMPONENTS

13.8 Exercise: STAKEHOLDER MAPPING

Time Required: 120 minutes

Objective:

To gain experience using stakeholder mapping to identify key stakeholders and develop strategies for making productive use of stakeholder interests and capabilities.

Process:

Divide participants into four groups that correspond with the groups that have been working together on awareness and vision. Give each group a blank stakeholder map and a set of task instructions. Tell the participants in each group to prepare a stakeholder map (see map design on the next page) relative to the environmental issue on which the group has been working. Explain that the map is to show the governing body of the local authority at the center and the names of key stakeholder groups, institutions and organizations in the outlying circles connected to the center. Tell participants to read and follow the instructions for the exercise and to report back when they have completed the assignment.

When small groups return, ask for facilitators from each group to display and explain the small group's results. Encourage a discussion of the exercise with a questions such as the following: how would an exercise in identifying, prioritizing, and classifying stakeholders help you as a Guardian of the Environment in your local authority?

Alternative Design: Groups of participants who know each other and work together might be asked to complete the stakeholder mapping and analysis (next pages) for stakeholders in their own communities relative to the environmental issues identified during their back-home, pre-workshop assignment. .

Worksheet
Small Group Instructions for

Stakeholder Mapping

This mapping exercise is carried out in three steps:

Step 1: Generation of names.
After joining your small group, select a member of your group as its facilitator. That person draws a single, large-scale map on a sheet of newsprint (see diagram below). In turn, and one at a time, you and other participants write the names of problem relevant, prospective stakeholder groups (e.g., small businesses, NGOs, financial institutions) on index cards or "post-it notes," if available. Tape each of your cards at the end of one of the lines on the diagram. This process continues until the map is filled with names of stakeholder groups. Note: the person serving as facilitator may have to rearrange the cards so that similar stakeholder groups are clustered together on the map.

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Step 2: Evaluation of stakeholder groups.
Evaluate each of the stakeholder groups on the map according to the stakeholder group's perceived support for action on the environmental problem. Based on a small group discussion, agree on the placement of a positive (+) symbol next to those stakeholder groups that are expected to be supportive or that have important resources to contribute. Place a negative (-) symbol next to those stakeholder groups that are expected to oppose the action.

Step 3: Prioritizing stakeholders.
When the stakeholder map is complete, prioritize stakeholders according to the relative importance of their participation and support. To do this, write on a slip of paper the three stakeholder groups on the map whose participation and support, in your opinion, is most important relative to the group's ability to manage its chosen environmental problem. Of the three you have selected, choose one as the most important, another as the second most important and another as the third. Indicated your choices by numbering the three stakeholders as follows.

3 Stakeholder A...
1 Stakeholder B...
2 Stakeholder C...

Give your slip of paper to the facilitator who will compile the results for all members of your group. Weights may be assigned by the facilitator to the three choices on each slip of paper (e.g., choice #1 receives a weight of five; choice #2 a weight of 3; choice #3 a weight of 1). The facilitator will complete the step by identifying the stakeholder group which has received the highest weighted score as the top priority for your small group.

Step 4: Specifying stakeholders.
On another blank map provided by the facilitator, write the names of several specific stakeholders within the top priority stakeholder group whose participation and support would be important for the successful achievement of the group's plan for managing its environmental problem. For example, if the stakeholder group is the business community, identify specific businesses that you feel must be included as resource providers, active partners or, perhaps, as part of a business environmental coalition (see following diagram). This step can be concluded by collecting the names of specific stakeholders from small group members and listing them on the diagram.

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Rejoin other small groups in a plenary session to report your stakeholder priorities and the list of specific stakeholders considered by the group to be important contacts for work plan development.

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