Newsletter and Technical Publications
<The Councillor as Guardian of the Environment>
Essay and Workshop for Local Elected Leaders on Environmental Governance
Emphasis on Adopting Environmentally Sound Technologies (ESTs)
Training for Elected Leadership -
Part II - Workshop on the Councillor as Guardian of
- WORKSHOP -
13.8 Exercise: STAKEHOLDER MAPPING
| Time Required: 120 minutes
To gain experience using stakeholder mapping to identify key
stakeholders and develop strategies for making productive use of
stakeholder interests and capabilities.
Divide participants into four groups that correspond with
the groups that have been working together on awareness and vision. Give
each group a blank stakeholder map and a set of task instructions. Tell
the participants in each group to prepare a stakeholder map (see map
design on the next page) relative to the environmental issue on which the
group has been working. Explain that the map is to show the governing body
of the local authority at the center and the names of key stakeholder
groups, institutions and organizations in the outlying circles connected
to the center. Tell participants to read and follow the instructions for
the exercise and to report back when they have completed the assignment.
When small groups return, ask for facilitators from each
group to display and explain the small group's results. Encourage a
discussion of the exercise with a questions such as the following: how
would an exercise in identifying, prioritizing, and classifying
stakeholders help you as a Guardian of the Environment in your
|Alternative Design: Groups of participants
who know each other and work together might be asked to complete the
stakeholder mapping and analysis (next pages) for stakeholders in their
own communities relative to the environmental issues identified during
their back-home, pre-workshop assignment. .
This mapping exercise is carried out in three steps:
Step 1: Generation of names.
After joining your
small group, select a member of your group as its facilitator. That person
draws a single, large-scale map on a sheet of newsprint (see diagram
below). In turn, and one at a time, you and other participants write the
names of problem relevant, prospective stakeholder groups (e.g., small
businesses, NGOs, financial institutions) on index cards or "post-it
notes," if available. Tape each of your cards at the end of one of
the lines on the diagram. This process continues until the map is filled
with names of stakeholder groups. Note: the person serving as
facilitator may have to rearrange the cards so that similar stakeholder
groups are clustered together on the map.
Step 2: Evaluation of stakeholder groups.
each of the stakeholder groups on the map according to the stakeholder
group's perceived support for action on the environmental problem. Based
on a small group discussion, agree on the placement of a positive (+)
symbol next to those stakeholder groups that are expected to be supportive
or that have important resources to contribute. Place a negative (-)
symbol next to those stakeholder groups that are expected to oppose the
Step 3: Prioritizing stakeholders.
stakeholder map is complete, prioritize stakeholders according to the
relative importance of their participation and support. To do this, write
on a slip of paper the three stakeholder groups on the map whose
participation and support, in your opinion, is most important relative to
the group's ability to manage its chosen environmental problem. Of the
three you have selected, choose one as the most important, another as the
second most important and another as the third. Indicated your choices by
numbering the three stakeholders as follows.
|3 Stakeholder A...
2 Stakeholder C...
Give your slip of paper to the facilitator who will compile
the results for all members of your group. Weights may be assigned by the
facilitator to the three choices on each slip of paper (e.g., choice #1
receives a weight of five; choice #2 a weight of 3; choice #3 a weight of
1). The facilitator will complete the step by identifying the stakeholder
group which has received the highest weighted score as the top priority
for your small group.
Step 4: Specifying stakeholders.
blank map provided by the facilitator, write the names of several specific
stakeholders within the top priority stakeholder group whose participation
and support would be important for the successful achievement of the
group's plan for managing its environmental problem. For example, if the
stakeholder group is the business community, identify specific
businesses that you feel must be included as resource providers,
active partners or, perhaps, as part of a business environmental coalition
(see following diagram). This step can be concluded by collecting the
names of specific stakeholders from small group members and listing them
on the diagram.
Rejoin other small groups in a plenary session to report your
stakeholder priorities and the list of specific stakeholders considered by
the group to be important contacts for work plan development.